Welcome to our website! As we have the ability to list several hundred items on our web site (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our web site.

However, if you are an American with a disability we are here to help you. Please call our disability services phone line at (319) 723-4314 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our web site, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

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  Browse Serta by Line

  • iComfort® Sleep System

  • Featuring our Cool Action™ Gel Memory Foam - the world's first memory foam infused with the support and cooling touch of Serta's MicroSupport™ gel.
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  • Dreamhaven by Serta®

  • Designed with an emphasis on comfort and support, Dreamhaven is an exclusive mattress collection built with advanced technology to bring you the quality sleep you deserve.
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Serta® Adjustable Foundations
Choose style and choose comfort with a Serta® adjustable foundation.

  • Sleep with exceptionally optimized comfort that only an adjustable foundation can provide.
  • Work more comfortably on your laptop or handheld device by adjusting the head and/or foot of the mattress.
  • Relax and pamper yourself with pre-set lounge positions.
  • Sleek, stylish finishes complement any Serta mattress and a variety of bedroom furniture.
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Looking for Serta at Chown Appliance in Nichols, IA?

Chown Appliance in Nichols, IA is an authorized dealer of Serta Products. Serta® is the #1 mattress manufacturer in the United States and a bedding brand leader across the globe. This leadership position reflects a long-standing brand heritage of comfort, a proven track record of meaningful innovation and strong relationships with our retail brand partners. It is one of the most recognized home furnishings brands in the marketplace and acts with honesty and fearlessness to deliver an exceptional comfort experience.

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more. So if you are looking for Serta products in Nichols, Muscatine, Iowa City, Wilton, Lone Tree, West Liberty, Conesville, Columbus Junction, West Branch and Letts, or if you have any questions about Serta products, please feel free to call us or simply stop by  Chown Appliance  at any time and we would be glad to help you.